Pella.com site strategy
2011-2012
2011-2012
The challenge: As Pella's digital agency of record for several years, ZAAZ had overseen the redesign of Pella.com two years prior. Our client challenged us to think about the next generation of the site, achieving a premium look and feel while improving customer satisfaction.
What I did: I co-led a cross-functional creative team with another creative director, focusing on digital strategy and user experience, stepping in to replace a UX lead and strategist who had moved to other accounts.
The approach:
The result: