Iconic furniture brand Herman Miller ask Territory to create a series of animations to promote the ‘remastered’ Aeron chair.
As a studio driven by love of craft and technology, Herman Miller’s brief struck a chord. Asked to convey the benefits of the updated chair, we delivered a series of expressive animations that demonstrate the key features of the stronger, smarter materials, refined adjustment capabilities, and healthier, more comfortable sit.
The animations visualise the science behind Herman Miller’s research and innovative design, bringing technical details about pressure distribution, aeration, movement and posture to life in elegant visual narratives.
