THE CHALLENGE
To deliver a flawless gaming experience on your mobile.
Unibet has a huge variety and selection of games. I was approached by the stakeholders and casino team with the challenge of delivering their extensive content in a native app.
Mobile Gaming
Online gaming has shifted from the traditional desktop platforms to mobile gaming with the introduction of HTML5. The presented Unibet with problem of delivering their content to mobile as there was no existing solution.
The Task
With this in mind the Unibet requested that the team design and develop a native application to satisfy their customers needs and the growing market of mobile gaming. Being responsible for user requirements the team and I took an agile approach with developers collaborating to plan, design and build a unique native application to a very tight deadline.
THE PROCESS
RESEARCH, INSIGHT, CONCEPT, DESIGN
In-depth research was done with customers and using these insights to form a comprehensive digital strategy and roadmap.
In conjunction with stakeholders we created early concepts and wireframes after discussing various technical requirements with the development teams.
My responsibilities included assisting the user architects with user journeys, sketching and wireframing.
As lead design on this project I continued with high fidelity prototypes working in sprints and deploying my work into the test environment at regular sprint intervals. With regular user testing we managed to deliver an outstanding native app solution fulfilling the business requirements exceeding the stakeholders expectations.
THE RESULT
An exceptional user experience via native functionality.
By providing Unibet with an outstanding native solution we have delivered an exceptional user experience for their customers. This has resulted in the uptake of new customers and the increase of revenue from existing customers.
