Having lived in Sheffield for most of my life, I found this project not only exciting but quite close to home. I wanted to brand Sheffield in a more personal way, by picking out the more obvious but often over looked factors of Sheffield that makes it an amazing city for everyday life.

Taking inspiration from the 'Before I Die' wall which travels around the wall while allowing people to write on it, I designed one that was based at Sheffield, but had potential to travel across the country. I situated it outside the Sheffield City Hall.

Public transport is a massive part of Sheffield, and something that would be a great advertisement tool. Because of this I designed the back of a travel pass, in conjunction with the 'I can In Sheffield' branding. 

I designed an app, targeted around people visiting Sheffield. It would correspond directly with the posters, and be informative while continuing to have a clean, simple design.