Oakland Recording: Creative Direction

OAKLAND RECORDING

: Music Production & Audio Engineering Education | Official Avid Learning Partner

Creative Director/Visual Designer

May 2018 - June 2020

I worked from conception to launch of the Bay Area music production school Oakland Recording. My role as Creative Director was to develop the brand identity, strategize a successful launch of the company's online presence, design the website, and create social content that was engaging and brought in business. Originally "Oakland Recording Academy", below are some highlights of my creative tasks during my incredible experience with the school.

Duties and Responsibilities:

• Researched competitors and developed target market/personas.

• Set-Up of All Social Media Accounts including Instagram, Facebook, LinkedIn, Vimeo, SoundCloud and Twitter.

• Conceptualized, strategized, & designed high-quality digital content in a fast-paced environment.
• Envisioned and developed the start-up’s brand identity, brand strategy, website, and social media.
• Regularly collaborated with leaders within the company to ensure the best creative solutions are realized, implemented and delivered on time and in budget.
• Suggested and implemented new features to develop brand awareness.
• Kept up-to-date with current technologies and trends in social media, design tools, and applications.

Logo Sketches

Career Break

June 2020 - January 2022

Due to the pandemic, Oakland Recording shut its doors as we were forced to not offer on-site programs at the studio. During this time, I spent time with family, developed my skill sets, and gained experience through taking on an eclectic range of freelance clients. We all knew we would open eventually and definitely strategized ways to adapt to unforeseen circumstances. It was a good break in order for us to regroup stronger.

Director of Digital Content & Brand Strategy

January 2022 - Present

Duties and Responsibilities:

• Oversees content strategy, design, creative and execution while leading our team in the creation of multi-platform content that generates buzz and increases engagement.
• Develops high level creative strategies for brand channels, high-performing social ad creative content, and innovative influencer campaigns on time and in budget.
• Pioneers new ways for brands to engage and reach audiences on emerging platforms while suggesting and implementing new features to develop brand awareness.
• Leads team to conceptualize, develop, and pitch big ideas; constantly setting the bar on creative concepts and campaigns as the company continues to grow and develop.
• Motivates, mentors, and develops teams and leads the professional development of direct reports.
• Manages company Discord text/voice channels and hosts weekly events.

Manager: Social Media Marketing Summer Internship

June 6, 2022 - August 26, 2022

In May, I pitched the idea to Oakland Recording's Founder & Director of Education to offer a 12-week summer internship to help with social media & marketing campaigns. I got the green light and quickly went to work. After creating the application that had over 60 applicants in a matter of days, I reviewed all resumes, updated all who applied within one week, interviewed twelve, and selected six standout college students and recent grads. They come from varying backgrounds, but each had a passion for the music industry. Not only do I train the interns in social media content creation, strategic planning, and how to work in a fast-paced collaborative team, I mentor and prepare them to enter the professional world. I give monthly performance reviews and create ongoing assignments that develop skills that will benefit them in their future endeavors.

A Brief Overview of the Social Media Marketing Internship I Managed: