The main feature of the Android/iOS app is a rich medical news-related home feed populated by posts from a large network of specialised users. Another equally prominent highlight is the library section, created and curated in-house, that categorises different topics and sections such as an extensive Drug database, Journal updates, Guidelines, and much more.
The web version for the app takes on a slightly different approach. From a visual perspective, the striking red has been reduced significantly and used only as accents to lessen a visual overload due to too much contrast, but also to keep the brand colour recall going. The body type has been changed from the sans-serif system fonts on the phone to the serif Georgia to ease readability.
The India Drug Index caters to doctors and pharmacists, even the lay drug researcher, looking for quick and easy pharmaceutical references, available to download for offline use. The extensive database has been created, segregated and categorised by the in-house medical professionals at DailyRounds. The experience direction is intended to be straightforward to minimise obstruction.
Updates coming soon. Thanks for looking!