Fedrigoni
Brief
To create a fully intergrated marketing campaign for one
of Fedrigoni’s types of paper in the brand new paper range.
Solution
The paper type that I chose was ‘sirio colour’ (Sirius in
Italian) and Sirius is the brightest star in the night sky.
This was the main basis for the promotional mailer that I
produced for companies interested in the new range of
paper. The mailer came with samples of the sirio colour
range and a fold out information leaflet, with information
about Fedrigoni, the star Sirius and the new sirio colour
range. The reverse side of the informative leaflet was a
promotional Fedrigoni poster.
To create a fully intergrated marketing campaign for one
of Fedrigoni’s types of paper in the brand new paper range.
Solution
The paper type that I chose was ‘sirio colour’ (Sirius in
Italian) and Sirius is the brightest star in the night sky.
This was the main basis for the promotional mailer that I
produced for companies interested in the new range of
paper. The mailer came with samples of the sirio colour
range and a fold out information leaflet, with information
about Fedrigoni, the star Sirius and the new sirio colour
range. The reverse side of the informative leaflet was a
promotional Fedrigoni poster.
