Locally owned for a generation, the Dairy Chef brand recently passed into new ownership. The new visual direction, inspired by its predecessor, sought to target a mixed audience of young and old in a whimsical and fun way. What of course could be more fun that ice cream? The main logo features the classic dairy chef character but cleaned up for a more modern audience. The accompanying flavour tags showcase many fun and colourful characters who are meant to speak to a young demographic. With the new imagery Dairy Chef has a new strong message of family fun to create excitement for adult and child alike.