Keroche Breweries is the first large brewery in Kenya owned by a non multinational company. As of October 2012, Keroche accounts for 20% of Kenya's beer consumption. 2015 saw Marcus Ezra Design embark on grand scale project that was the brand overhaul and brand standardization of Keroche Breweries. The project entailed identifying and refining of the main Keroche Brand corporate theme elements - identifying color theme, key visual elements, fonts usage and overall brand application while maintaining the company's original logo intact. Creation of brand manual to be used to guide Logo, Print Media, Merchandise, Apparel & Digital content to create consistency across both Keroche’s brand communication as well as product brands.
