Janne Pärssinen's profile

Kaio branding [Part 2]

Aaltonaut Summer Project 2016
Janne Pärssinen
Joakim Isoaho
Design Factory, Aalto University
PACKAGE BRIEF
Package design was the part of our project I was the most excited about. The brief for the package required it to be shippable, compact and good looking. I also tried to take into account environmental factors as well as the unboxing experience. I also wanted to challenge myself and create the package without using adhesives or inserts.
Early prototyping
STRUCTURAL DESIGN
Hexagonal shape was an easy way to stand out, but it also has other benefits. For example you can fit a few more hexagonal boxes on a pallet compared to square boxes. Also hexagonal shape will make the box more robust and therefore more suitable for shipping.

The holders for the product fold from the same piece of cardboard that makes the box. They lock on each other and since they don’t meet the product perpendicular 3d software was needed to get the exact shape.
Autodesk Fusion 360 was my software of choice for this step.
I was able to access Aalto Addlab to laser cut the package prototypes.
Laser cutting at Addlab
The first prototype was already successfull at revealing many design errors. 
Several prototypes were created pretty quickly, each one solving or creating problems.
GRAPHIC DESIGN
I created a Photoshop mockup file, which helped me to quickly test ideas on a semi-realistic render of the box. The way the file works allows editing all the sides on 2d files and they automatically update on the 3 dimensional image.
Real life prototype done with copy paper and tape.
Thanks for watching!
Kaio branding [Part 2]
Published:

Kaio branding [Part 2]

This project was created for an upcoming lighting company. It was done in two months in the summer. The work was done by two Finnish Aalto-univer Read More

Published: