In late 2015, I really needed a change in life. After eight years, I quit my full-time job at an agency and started studying Graphic Design. I created this work in my second term. We were briefed to create a poster about "Typography and Movement". We were supposed to manipulate typography in special ways to actually transform the static image of a poster into something dynamic.
From the many approaches I worked out, two were finished and one was printed and exhibited. Below, you can see my process as well as the final design.
1 – Typography with water (used & exhibited approach)
This is my final design and I actually had this idea in mind very quickly after the briefing: Write the headline with water.
Experimentation & Process
In case you're wondering: Yes, thats actually real water spilled over concrete. I did this with Rust Oleum's "Never wet", which is basically a super hydrophobic coating you can spraypaint on any surface. Its so strong that water will never stay on that surface again.
2 – Pixelsorting (finished but unused)
My second idea was to use pixelsorting in processing to generate movement. This is far closer to my usual abstract illustration style, but in the end I just loved the water one much more. This remained unused.
Experimentation & Process
Other ideas
Thanks!
