Sketches

The study of similarly named companies is crucial to our rebranding proposal, we need to create a different identity and be an easily distinguishable entity by all market prospects.

Negative space is an art-form in which the subject of the image is removed from the background. This art form creates an eye grabbing contrast. A logo design using this art will reflect boldness and class.

The shape O itself was very interesting to study, it marks a psychological impact “continuous and consistent” many cultures has signified it as cycle infinity or a loop e.g. (Buddha, ancient Egyptians). The shape is one of the easiest comprehended by the human mind, it’s familiar, simple and endless. The O could be used in many designs for its easily memorable, and it reflects itself. We have huge platforms of possibilities that could be delivered in various creative mediums.

This concept also will rely partially on negative space but will mostly be used for BTL work , it will be utilized alongside the logo to give a creative signature , for instance the O shape will be filled with text when publishing articles, it will also be used in communicating themes for the companies events.

The O shape is very easy to utilize when promoting the brand, it will be used in different art forms to show the companies creative abilities, for instance shooting a coffee mug from the top will show an O shape that can be then transformed into the logo, there are many other examples to utilizing the O shape such as stop signs, car wheels, the sun analogue clocks the possibilities are endless.

The air contains a lot of elements such as nitrogen 78.09% - oxygen 20.95% - argon 0.93% - carbon dioxide 0.03% but only oxygen matters the most. Based on this scientific fact, oxygen is the creator of many living organisms. It also comes in many forms. Regarding us as an advertising agency; we would deliver creativity through a variety of mediums and between all the agencies in the market, we will matter the most. So, do not waste your time with another element that would not be as useful as ours can be.

Oxygen is one of the most important reasons of our existence, for it's the air we breathe. Oxygen is one of the creators of the planet we live in. In our agency, we too are creators but in another sense. The double meaning slogan that we came up with describes both; oxygen itself and the agency's essence.

When we read the word "oxygen" the first thing that comes to mind is the air we breathe. The purpose of this slogan is to establish a connection between the brand and what the company does in the field of media  creation. If you look closely and read between the line you will distinguish that -for us- media creation is as easy as the air we breathe.

When we read the word "oxygen" the first thing that comes to mind is the air we breathe. The purpose of this slogan is to establish a connection between the brand and what the company does in the field of media  creation. If you look closely and read between the line you will distinguish that -for us- media creation is as easy as the air we breathe.

Pastel colors are very trendy they give off a relaxing comfortable vibe.

Pastel colors are very trendy they give off a relaxing comfortable vibe.