Make an indelible impression with a professional, iconic and versatile logo design. Keep it simple, make it relevant.
Atol knows and understands how to deliver brand identity solutions that can be applied in a very diverse, versatile manner while maintaining consistency—regardless of whether the logo is being embroidered, silk-screened, etched, or animated.
AIM FOR DISTINCTION: It’s a proven fact that one of the most important assets to your business is the perceived value in your customer’s eyes. So if you only have a few seconds to make an impression, a distinctive, memorable and adaptable logo can make the difference in being admired or forgotten.
Want to create a truly iconic logo that captures the hearts and minds of your customers? Start the process by contacting Atol today on +61 434 670 351.
STORAGE KING GROUP AUSTRALIA
If an organisation can grow to be the largest in Australasia in a little over a decade with a disorganised, incoherent and inconsistent brand, imagine what they could do with some clever rebranding and simple marketing materials? Storage King was already a success story to be proud of, but as with many franchise organisations that grow rapidly, they had lost control of individual stores and a lack of easily accessible marketing materials was beginning to dilute their strong visual brand presence.
With so many competitors flooding the market, it was important for Storage King to improve the consistency of their brand with detailed brand guidelines, whilst maintaining enough flexibility for individual stores to meet the needs of their unique market environments. “It was obvious to us that Atol was a passionate designer and would be an ideal partner to give our brand a facelift. We were impressed with his deep understanding of graphic design, his attention to detail and his practical sense of how this would translate to the modern retail marketplace”, said Michael Tate, CEO of Storage King.
Leveraging the existing brand assets, including the iconic Blue and Yellow colour palette that is so recognisable around Australasia, Atol cleverly turned the focus to ensuring Storage King had a clear customer-centric brand identity and language that would see the test of time in this rapidly growing modern world. Along with some core messaging to accompany trade show displays and billboard advertising, Michael Tate is now proud to say that Atol’s suggestions and input has helped Storage King to enhance their range of marketing materials across all touch-points and position themselves with a visually appropriate brand to accompany their leading market position. To this day, Storage King maintains their crisp brand and demanding market leading position.
SULLIVAN PROJECT GROUP
At Sullivan Project Group we focus on the little things - like life’s luxuries as standard, and considered designs that embrace lifestyles and offer flexible furniture layouts – because change is as good as a holiday after all.
With investment focused builds we aim to not only improve your quality of living but also create instant equity – whether it’s in your dream home, an investment property, granny flat or dual occupancy residence.
Designing the logo with an elegant colour theme, I based myself on the following keywords: Passion + Quality + Trust + Integrity + Relationships + Partners in Success.
ADVYZA
Logo Design for a Gold Coast (Australia) business providing an intelligent software solution that intuitively learns who's who in their client's organisation and gets the right message to the right person at the right time.
BRISWEST RENOVATIONS
Logo Design for a Brisbane based builder creating high quality renovations without frustration from start to finish.
When we invite a tradesperson into our home, we don’t ask for much… only for the work to be done on time, on budget and with minimal fuss or mess. It’s a bonus if they can help us visualise the end goal and respect our home throughout the process.
This is what BrisWest Renovations promise and deliver on for each of their clients. They not only quote the work, but complete it themselves and only take on one job at a time, so you know that you are their primary focus. However, their brand didn’t reflect their professionalism and commitment to producing the very highest quality work.
"From the first consultation to the final design it was a pleasure working with Atol Bertrand Dupuche from Creative Marks Branding Studio. At all times, Atol was professional, attentive and showed outstanding attention to detail. With Atol’s support, the whole process was made very simple. I was very impressed with the final product. As a result of the branding from Atol, my company has been able to enter into a new territory in the marketplace. It has attracted more quality customers resulting in a noticeable increase in revenue in my business." - Peter Evans
MINDFULNESS COACHING
Logo Design for a Brisbane based business whose new logo expresses a core brand idea aligned with the mission “Coaching Skills Mastery through Mindfulness”.
It’s often easy for us to underestimate the power of the presence. And it can sometimes take a life-changing event for us to realise that if channelled correctly, we can use that power to achieve and create amazing things. Satyam has always been a healer, coach and guiding figure, and when she started her mindfulness journey, eventually taking the leap to turn her skills into a business, Satyam knew that she needed a brand that would effectively represent her passion, approach and the extraordinary possibilities of truly engaging the mind.
Needless to say, the Mindfulness Coaching brand was created with great care and attention given to what Satyam wanted people to think and feel. Through this process, we not only achieved a logo that represents knowledge, opportunity, peace and tranquility, but we also helped Satyam narrow the focus of her business into a niche market that has helped elevate her presence in the personal coaching market.
"I feel so excited about the logo Atol has created for my business! He took the time to ask the questions about my vision and what I wanted to create. As a result, the logo reflects exactly the look and feel of who I am and what I’m offering through my business. When I first saw the logo, I felt so inspired and it motivated me to continue building and realising my vision. It will also add a level of professionalism to my business, to have the same look and feel throughout my website and business cards. Atol has a great eye for beauty, colours and how a design works together in harmony. He is totally committed to creating a brand identity that is of high quality and exceeds expectations. I truly didn’t know how effective it was to have a great look for my business until he created it. He was also very easy to work with, replied to my messages in a timely manner and was always willing to go the extra mile to make sure I'm happy with the way we worked together. I will be more than happy to work with him again. I'll be sending more work to him very soon." - Satyam Veronica Chalmers
DEVI KUEBLI
Logo Design for Byron Bay based whose new logo reflects a non-judgmental therapeutic environment, enabling her clients to trust her process deeply.
When it comes to healing our hearts and souls, it is often easier to ignore our feelings than face the truth and put in the hard work to change our behaviour, and ultimately our life course. Devi Kuebli has spent many years studying holistic, psycho and somatic therapies to build a counselling practice centred around healing the past and trusting the future. Her accomplishments in the space of trauma relief and relationship counselling have seen her practice grow primarily through word of mouth, a true testament to her skill, expertise and success in this sacred space.
So when it came to creating a brand that would compliment Devi’s vision, personality and approach to counselling, it was critical that we capture the right tones, shapes and textures. Devi’s study and practice have been and is very much connected to nature, an environment that holds no judgement and where we can be most at peace. The pastel tones of the lotus flower evoke feelings of calm, trust and compassion, and the gentle movement in these colours gives the sense that the flower is opening, encouraging vulnerability, an early step towards healing.
"I needed a new website and I resisted geting into it; I was afraid that it would be too much work to get there. But from the first moment, I met Atol, I had the feeling it will be exciting and easy. Atol had an answer for every question I had, was patient and took time to explain everything in a way I could understand. He is very experienced, which made me feel like I was in good hands and had nothing to worry about. When I saw my website for the first time, I couldn’t stop smiling; I was so happy and pleased. He totally nailed it in every possible way. This website reflects my business and who I am in a way I couldn’t have come up with, without Atol’s expertise and genius! Atol is very supportive and always there when I needed his advice, guidance or help. He is so patient, professional, honest, sincere, kind, earnest and he is an excellent web designer – I couldn’t have been luckier, I am so grateful!" - Devi Kuebli
ALETHEIA THERAPY AND MANDALA
Logo Design for Melbourne, Australia client who has just concluded the first year of holistic counselling and psychotherapy training (accredited with PACFA). She will graduate early 2019. She is already taking clients but as a student therapist.
SPRING CREST
Logo Design for Gold Coast family boutique business that brings style and love to the curtains, blinds and homewares industry with a tired reputation. Their tagline captures their brand essence: Bring Your Sanctuary Home.
Just like a clean home or new outfit, sometimes a business needs a freshen up to better reflect it’s passion, goals and services. This is exactly why Spring Crest Curtains & Blinds approached us. Having acquired the business several years earlier, their old brand simply didn’t reflect the creative and personal service that the new owners offered.
Concerned that the old brand was driving away their desired clientele, we set about creating a logo and colour palette that would demonstrate the benefit of working with Spring Crest. Offering the very latest technology, fabrics and bespoke design expertise, Spring Crest appeal to the discerning client who appreciates top quality finishes that will help turn their house into a home.
"We wanted our business logo design to reflect what we are passionate about, and to resonate with our target audience. Atol helped us to achieve that with his clever understanding of market needs and customer preferences. We were very impressed with his attention to detail - especially with the effort he went to, sourcing just the right shade of colours for our logo. We are thrilled with the result - Atol has helped us to achieve exactly the look and feel of what we want to offer our clients." - Coleen Radford
SCHOOL OF CONSCIOUS ART
Logo Design for Sydney based Art Therapy business promoting a unique and inclusive approach to unlocking creativity.
WOMEN WOMEN
WonderWomen new Logo Design expresses a core brand idea aligned with the mission “a portal for all things woman.”
FRANCESCA'S FLOWERS
Logo Design for a Brisbane based business who needed a unique logo that was versatile, whimsical, but also carried signs of her entrepreneurial capacity and resourcefulness as a very creative individual.
How better can you say, I love you, congratulations, I’m sorry or good luck than with a beautiful bunch of flowers? You can’t… which is why the floral industry is in such high demand! So when Francesca came to us with the intention of opening a new florist in the chic Brisbane suburb of Paddington, we knew that the branding was going to have to truly stand out for this business to be the success Francesca dreamt it to be.
Luckily, Francesca not only had big dreams, but she was a savvy entrepreneur with a clear vision of what she wanted. We set about creating a feminine brand with warm and welcoming colour tones, a truly unique design ensuring it left a lasting impression.
"Working with Atol was such a pleasure! Atol designed a logo/brand for my business which was exactly what I wanted and more! The designs were a complete reflection of me, the work I do and the brand I wanted to portray. I have had many friends who know me well comment that the design is just perfect for me. Atol has true artist skill and talent to be able to achieve this from only a 1 ½ briefing meeting with me. I really felt he understood what I wanted to achieve and he really worked with me to get a fantastic end result. Atol worked incredibly well under the very tight timelines I had and was able to achieve a fantastic result in a very short period of time. Since opening my business I have had many people comment and compliment me on my business cards, marketing postcards, signs and overall branding. The designs he created for me have a depth of great design reflected in them and it is obvious Atol is very talented at his profession. I would use him again without hesitation and I recommend him to anyone who wants an outstanding graphic designer!" - Francesca Whiting
FRAMPTON BUILDERS
Logo Design created for a Brisbane based high-end builder whose renovations are build to measure so clients lifestyles are built to last. Frampton Builders turns their vision into a home their family love.
You’ve worked hard your entire life, possibly raised your children and can now afford the dream lifestyle you’ve always longed for. To achieve this, you not only need someone you can trust, but you want a partner who will help turn your dreams into reality. Frampton Builders have built their reputation on being down-to-earth, reliable, professionals who will nurture your renovation project from conception through to completion.
And Frampton’s needed an appropriate brand to reflect the high praise and status they continue to receive. Creative Marks Branding Studio took the time to gain a deep understanding of the solid business that Frampton’s have built, and designed their brand to reflect where they wanted the business to be. Humans are emotional beings and we know that first impressions last a long time. In today’s digital era, often our best chance to make a positive impression is through our brand.
Rodney from Frampton Builders says. “Atol helped transform and grow my brand into something that looks more professional and stands out from my competitors. I have had a lot of feedback about how engaging and eye-catching the new logo is and have had the pleasure of referring others who are considering a re-brand”.
ROAD 2 MANHOOD
Logo Design for a Brisbane based business promoting challenging activities for young men, fathers and/or significant male role models in Australian society to ensure they become strong individuals.
REVA
Reva needed a unique logo containing a solid, memorable icon that was a strategic triumph for the brand. The result is a simple logo that breathes global communication.
QUEENSLAND MOTORISED SPORTS COUNCIL
Logo Design for a Queensland based organisation and the client's goal was to position QMSC as the only organisation that unites all forms of motorised activities.
DIAMOND APPROACH AUSTRALIA
The Diamond Approach Australia logo embraces the vibrant colours of the interior of our ancient land. Increasing in transparency and luminosity to emulate the development of our soul on this path, each textured letter is an acknowledgement of the distinctive art and culture of Australia’s First Peoples. Linked letters reflecting our individual journey evoke an impression of a path while also conveying the interconnected nature of everything. And from a distance these links mirror the profile of the landscape – mountains, valleys and plains. These impressions of the land, unified with the Southern Cross of the night sky, call to mind the unique unfoldment of Diamond Approach Australia as a meaningful expression of our relationship to Country, which in conjunction with the teaching of this path are our ground.
DIAMOND APPROACH AUSTRALIA STUDENT ASSOCIATION
A student association emerged from an interest to sustain the teaching in Australia by engaging in fundraising to provide ongoing support to members via travel allowances and grants. All students of Diamond Approach Australia are members of the Diamond Approach Australia Student Association (DAASA). This initiative has been a catalyst for creating a culture of gratitude and responsibility through “giving and receiving” and expressing our values of service and support for all members of the Diamond Approach Australia community.
QUINN LEGAL SERVICES
When engaging a legal practitioner, it is often under stressful circumstances and at a time when we may be feeling vulnerable. This is why it is so important to feel like we are in capable and trustworthy hands. Linda from Quinn Legal Services has built her career and reputation on being a reliable, knowledgeable and highly professional representative on countless legal matters.
So when Linda approached us to assist with re-branding, we knew that it wasn’t just representing a business, but also the strong woman behind it. Before we commence any brand development, we take the time to truly understand the feelings and emotions that our clients want their brand to evoke. This helps to narrow down appropriate colours, shapes and fonts that will eventually make up the complete design.
And success through this approach has shown us that there is truth in the saying that life imitates art. We’ve made it our passion to truly understand the human psyche and pin down those visual triggers that make us feel, react and engage. So whether it’s conveyancing, litigation or estate planning we’re right to trust the experts. And when it comes to shaping the face of your business, you will be right to trust us too.
"I particularly enjoyed the journey of discovery to my brand design with Atol Dupuche of Creative Marks Branding Studio. Atol took the time to step me through finding an identity for my company. Now it is all done I absolutely love the work. We are having new business cards made up and have also engaged Atol to design signage which has turned out really lovely. I feel that the work has reiterated to my clients that my business is a professionally run operation founded on the passion of my new branding. Thank you Atol." - Linda Quinn
ALPHA FM
‘The Property Care Takers’ is much more than a slogan to us; it is the way we approach our work. With more than two decades in the property maintenance industry we know the needs and frustrations of strata managers, property managers, building owners and tenants, and have grown our services to offer greater convenience – and value – to make property maintenance as easy and stress-free as possible.
VELOCITY MEDIA + COMMUNICATIONS
Logo Design for a Brisbane based Copywriting and Marketing Strategy business that accelerates customer chemistry. The idea was to use icons to showcase speed and proven results that turn online browsers into buyers.
"I’ve had the privilege to work with Atol on a number of client projects and I’m always impressed with his approach to design. Taking the time to get to know the ‘why’ behind the business Atol captures the essence, culture and point of difference of the brands he works and creatively tells their story through the logos and designs he creates." - Amanda Jesnoewski
THE LIQUOR BARONESS
Logo Design for a Sydney based business that specialises in Organic, Natural and Preservative Free Spirits, Wine and Liquor from all corners of the globe.
HOLISTIC MASSAGE CENTRE
Relax your Body, Rejuvenate your Mind, and Restore your Soul.
The new logo focuses on a few key aspects of HMC’s unique approach: presence and all-inclusive; a safe and non-judgmental environment characterised by the distinctive 3 concentric circles. This logo speak of a health business that offers a wholistic approach to massage.
DAR STUDIO
Logo Design for a Perth based business that specialises in Architecture and Heritage.
BARBOSA FINE FOOD DELI
Logo Design created for a Gold Coast family business that brings to the region the freshest local ingredients and the finest imported delicacies.
BESPOKE INVESTMENT GROUP
Making the brave decision to take control of your financial future requires a huge amount of time, expertise and most importantly… trust. Bespoke Investment Group specialise in client-centred property investments with the goal of helping their clients achieve financial freedom.
This young business required a brand that would demonstrate their collaborative, honest and professional approach to property investments. To represent their gold standard reputation, we decided upon a striking black, grey and gold colour palette.
Several years on the brand and business have done what few in the industry can, and have earnt the trust of their growing client base. Strong, successful businesses are shaped on the back of a brand that can live up to it’s promise. Bespoke Investment Group made their first investment with us and continue to make excellent investments for others.
The new logo focuses on 3 key aspects of Bespoke Investment Group’s unique approach: People + Place + Property. These 3 key ideas have been incorporated in the Icon Design. The “O” is reminiscent of a Location Pin and emphasises the key idea Place. The combination of the letters “O” + “K” + “E” is reminiscent of a Woman and emphasises the key idea People. The combination of the letters “K” & “E” forms a House and emphasises the key idea Property.
"Atol’s work was high quality and imaginative. In his open and friendly way, he has helped us to come up with a brand that we are proud of. It speaks of the valuable quality service we offer and emphasises the priority of people, place and property." - Chris Johnson
