In 1996 Spooky Cycles was born. In one form or another it has existed to produce incredibly high quality "work horse" bikes in small batches. Mostly from Aluminum, always made in the USA. 

In 2016, the company was reborn. I was invited to head up the branding and design direction for everything from social media to merchandising to color combinations for bikes themselves. I helped develop and guide the brand voice for the relaunch and introduced the naming scheme for the model road map until the company was sold again in 2018.