Michelle Panesa's profile

RTA Tram campaign

Michelle Panesa
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I had the pleasure of working on illustrations for RTA's Tram campaign which launched last year (2015).
The idea was to portray the tram as a friendly, personal mode of transport, using simple doodles on humble paper textures.

Illustration: Michelle Panesa
Art Direction: Lara Bizri
Copywriting: Kyra Mathews
RTA tram
RTA tram
RTA tram
RTA tram
RTA Tram campaign
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Michelle Panesa's profile

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Michelle Panesa's profile
Manila, Philippines

RTA Tram campaign

When an inanimate object becomes lovable one.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives