YCN FEDRIGONI BRIEF
"Creatively use paper to promote our new retail space: The Imaginative Papers Shop."
My outcome to this brief was to create a series of 'IMAGINITIVE POSTCARDS': an interactive and engaging way to promote Fedrigoni's new retail space. There are 6 cards in total, each promoting the new space in a different way using either type or imagery to do so. The main aspect of the postcards design is that the imagary is created using a combination of both folded paper and negative space - the cards are presented unfolded and the message is only clear once revealed by folding the paper.
For each type based card, there is a corresponding image based card; these are not only corresponding in design focus but also in colour. The reverse side of each card has information about where to find the new shop in addition to linking the imagary on the card to the promotion of the shop. I also decided to take size into consideration - each of the typebased cards are slightly larger than the other postcards. This not only helps with legibility, but demonstrates that there are variety of paper sizes avaliable from Fedrigoni.
