My design was to target the professions and types of people that would most likely use the paper such as graphic designers, artists, photographers and many more. I designed this by cutting out the name of the profession on a poster then adding items to it that a person would commonly use on or with the paper. For example, an artist will generally use the paper to draw/paint on, so i added paint and brushes under the cut out word so it is visible and gives a 3D effect.