In hindsight, four colors are a lot for a logo. Luckily this design also works well with just three colors (blue, black, white) or black and white.
The thumbnail page and font research page.
Product design featuring the Red River Giant Soft Shell Turtle.
Product design featuring the Baishin Fir tree and South China Tiger.
Handmade "Sheldon" turtle t-shirt.
I worked on this project during the entirety of my senior year in highschool, guided by my graphic commercial art teachers. The goal was to create a brand and research what that brand would stand for. I chose to create a nonprofit that focused solely on the most critically endangered species on the planet, and not just animals that are photogenic or "cool". The BRINK brand was created along with a website. The BRINK aimed to help the most critically endangered species by selling products featuring lesser known endangered species, such as the Red River Giant Softshell Turtle. This project is part of what sparked my interest in conservation and led to pursuing a second degree in biology once I made it to college.
