Take what you know about handheld cameras and throw it out because this series of point and shoot, mirrorless and DSLR cameras imagines what personal photography of the not-so-distant future will be like! The form, ergonomics, technology, specifications, materials, and the user interface are presented in an entirely new way.

Point and Shoot:
Features a flexible roll up screen and second curved screen with controls integrated below Corning Gorilla Glass. The block button is used to press screen in curved shape so it maintains stability and avoids jiggling on wind or under influence of other conditions. The screen is layered and double sided so it can be used for selfie mode.

Mirrorless:
Its ergonomics are suited for professional use. The screen is curved and integrated below Corning Gorilla Glass. The screen is a SHARP patent which can be cropped in any shape – here it is shaped in the form of the camera body. It also features an innovative way of holding: vertical and horizontal position use the same shutter button which is pressed with the thumb. There is no need for double shutter button to ensure right way of holding.

DSLR:
The ergonomics are made to be the best for professional use in the DSLR category considering all necessary buttons, controls and the method of holding.

Designers: Luka Bogdanovic & Nikola Mraovic