Yahoo! – On the Road
Back to School experiential campaign
We hit the road to shift the way students look at Yahoo! At every stop, the amped up hubs engaged students by tapping into local dance groups and djs, showcasing both Yahoo! Screen and Verizon products, and rewarding students with show tickets and prizes. Over 61k students were engaged on campus, with a total of 22k new registrations. 13 campuses. 12 shows. And over 8k students who lived it live. More than 100k students were reached on campus. And millions were reached nationally with online amplification. We brought a different show to every stop and showed students across the country, Yahoo! like they've never seen it before. #liveitlive
