As a reward for powering past its sales goals each year, pharmaceutical brand Sunovion sends its top sales reps on an all expenses paid trip to a faraway destination. The winners, otherwise known as the Presidents Circle of Excellence (PCE), have gone to places like Paris, Maui, Buenos Aires, Vancouver and the Caribbean, to name a few. In 2015, PCE winners were whisked off to Spain, Italy and Malta for a weeklong cruise aboard a private ship. 

 

We were asked to create a video that would play at the gala dinner the first night on the ship, and would both create excitement about the trip and celebrate the accomplishments of the PCE winners. Given that this area of the Mediterranean has been the setting of many spy films over the years, we opted for a top secret mission theme for the video.