Introdution :
One of my clients, the master-chef confectioner, whose cakes are so delicious that it is difficult
to convey in words, decided to create a cute and attractive brand for her business.
Goal:
Create a brand from a scratch for the cake shop.
Vision:
Sweet, cute, debonair, kind, cheerful, bright, happy, family, nice, modern, attractive, eye-catching.
to convey in words, decided to create a cute and attractive brand for her business.
Goal:
Create a brand from a scratch for the cake shop.
Vision:
Sweet, cute, debonair, kind, cheerful, bright, happy, family, nice, modern, attractive, eye-catching.
Process:
1. I studied the area and competitors, analyzed trends;
2. I invented a bright and memorable name using the combination of client's name + one of her proposed products;
3. I designed and developed a graphic logomark, a visual images and a stylish logotype.
4. Using the logo I created business cards, labels, booklet, decorated apron and other elements
of corporate identity.
of corporate identity.
Result:
Customers of my client were delighted with the new image of the bakery and this had a positive effect on her business, as a result I got a happy and grateful client who became my regular customer, in turn, I became her regular customer)) Also I got an article about this project here: pickmytemplates.com
