The brief: to cut an alternate film trailer for a movie of your own choice.  

I chose to cut a new trailer for the film Lost in Translation.  I thought that the original trailer didn't accurately represent the mood of the film.  It marketed the film as a romantic comedy, and focused on Bill Murray's character instead of featuring both of the main characters equally.  I felt it didn't accurately capture the mood or highlight the cinematography which the film is famous for.

I wanted my alternate trailer to highlight the slower pace of the film and the soft, dreamlike mood and cinematography.  For this to work, I decided to make an extra-long theatrical trailer to really capture the core of the film.  I cut the film down to a sequence of longer pieces of footage and featured key shots, depicting the setting, characters and general storyline.  I decided to keep on-screen text to a minimum, and used a similar font to the one used in the film's opening sequence.  I also chose key tracks and audio clips from the film for the trailer's soundtrack.