Criação de sub-marca a unidade curricular de Branding, do IADE - Creative University
Cliente | Xuz
Creative Director | Catarina Furtado Coelho
Copywriter | Catarina Furtado Coelho e Inês Condeço
Art Director | Catarina Furtado Coelho
UX/UI Designer | Catarina Furtado Coelho
Pesquisa | Inês Condeço
Ano Lectivo | 2015-2016
For the Branding class at university, my group and I had to do the re-brand or create a sub-brand for a company of our choice.
We decide to create a sub-brand for XUZ.
We decide to create a sub-brand for XUZ.
XUZ is a Portuguese brand of shoes, more specifically clogs.
Our sub-brand is Little by XUZ.
It's the new collection of clogs for children.
The brand had already a temporary collection of clogs for children and it was a success, so we decided to create a sub-brand and make it a permanent collection.
Here's the final graphic image of the sub-brand, following up with the new website, facebook and instagram.
The brand had already a temporary collection of clogs for children and it was a success, so we decided to create a sub-brand and make it a permanent collection.
Here's the final graphic image of the sub-brand, following up with the new website, facebook and instagram.
Logo
Website
Social Media
