Collaborative project from 2013 with Woox Innovations team to define the next Philips ActionFit sports headphones range.

I led the Trends Research & Analysis (Signals, User profiles) that helped understand the Context, spot the Gaps & Opportunities in order to define the Design Objectives.

I also led a workshop bringing Design, Business and Technology together in the objective to bringing everyone to the same understanding of the situation, the context and the challenges.

We focused on Motivations to lead our Design process

Here below are some views of the 2015 Color Range based on the Palette I have defined.

Product designer at Woox Innovations: Peter Boeckel