Invisible Unicorn

identity unicorn business card embossing corporate minimal White clean gray

Our client's name is Unicorn Capital Partners, and we are Unicorn Studio Moscow.

What an inspiring coincidence!

Unicorn Capital Partners is an international private equity fund with its headquarters in Austria.

So how did such a romantic symbol like a unicorn appear in the name of a major financial company?
As our client has told us, once one of the founders of the company saw a little girl on the streets of Vienna. In her hand she was holding a balloon with a unicorn drawing on it - the ballon was aiming at the sky. The financier was so inspired by this bright image of lightness and aspiration that he decided to name his new company Unicorn and make a winged horse his brand's symbol.

Our client had a clear vision that the corporate identity should be very discreet and elegant.
And the first thing we were told: "We are Unicorn, and you are Unicorn, so we think that no one can deal with unicorns better than you." That imposed certain obligations.

We have suggested that our unicorn should have a sleek silhouette. The logo we created is both reserved and light and full of air at the same time. The overall stylistic idea agrees with current canons of corporate identity. However, we felt that this corporate style should have something magical. So we made the unicorn invisible. It's embossed on the folders and business cards: white on white, gray on gray, no contrasting combinations. This makes the style even more sublime and elegant on the whole.

For a business card, we chose a 2-ply paper: it has perfectly showed all the smallest details of the blind embossing. It's soft rough texture enhanced tactile sensations - when you take this business card in hand it feels as if you are stroking the invisible unicorn's hair.