Identity and art direction for the Concepts We Wish Were Real Awards: a spin-off packaging competition
spawned from its namesake column on The Dieline, focused on killed projects,rejected concepts,
and ideas just waiting to be produced. To distinguish the CWWWR Awards apart from the prestigious Dieline Awards, we developed a colorful and playful palette for the competition.
spawned from its namesake column on The Dieline, focused on killed projects,rejected concepts,
and ideas just waiting to be produced. To distinguish the CWWWR Awards apart from the prestigious Dieline Awards, we developed a colorful and playful palette for the competition.
