Notes submited with College project:

 

From my research I found evidence that the ‘at home’ coffee drinking market for gourmet coffee is growing.

 

As Caracas has only 2 cafes in the city this is a limited market for sales, the ‘At home’ coffee drinking market is a much bigger target market for them to aim for.

 

To this end I have based my logo around this concept, it’s a risk but that is where the business is.

From a Bord Bia survey in September 2011, they found that 1 in 4 drink more coffee at home, due to staying in more and entertaining at home more, a knock on effect of the recession.

 

Link to report presentation.

http://www.bordbia.ie/industryservices/information/publications/bbreports/Documents/Coffee%20Consumer%20Research%20Republic%20of%20Ireland%20-%20September%202011.pdf

 

I have made a created six versions of the logo.

With and with out text

White out of black  and Black out of white

Both with and without text, to get a feel for the concept

These are only rough drafts, I need to work on my love-heart drawing skills.

I would welcome your feed back