LULA hair + makeup is a luxury wedding, special event, and editorial styling service. The goals of this re-brand were to communicate trustworthiness, beauty, peace, and the client's clean and natural hair + makeup styling. Brand needed to appeal to both the wedding and fashion industries and to luxury clients as well. The final logo is structured yet simple. The watercolor "smoosh" represents the way makeup looks as it's being blended on the back of the hand during application. All photos are courtesy of Nancy of Nancy Ray Photograpy for LULA hair + makeup.