Social media strategy for Goodyear's heroine of road-safety
Facebook, Twitter, YouTube, but also live events, sport sponsorships, promocards, schools and the involvement of some VIPs for safer roads and more aware kids.
Facebook, Twitter, YouTube, but also live events, sport sponsorships, promocards, schools and the involvement of some VIPs for safer roads and more aware kids.
The campaign was coordinated by Goodyear and focused on a series of cartoon episodes (TV, cinema, and YouTube), an interactive game (iOS, Facebook) and all the communication around those.
