Backroads Wine
We will be working directly with California-based E & J Gallo, the largest distributor of California wines, and the largest family-owned winery in the United States. E & J Gallo wants to design a new wine brand that will resonate with the millennial consumer and break the wine industry rules to become iconic. The new brand should support E & J Gallo's image as a successful, family-owned business. You will work in teams throughout this project. Package Design, Point-of-Sale & Social Media materials, and 3D In-Store Display.
