Dynamo German Beer
identity and packaging Design
identity and packaging Design
Identity and packaging for the fictional german beer brand, Dynamo.
Dynamo is based on the word “dynamic” which refers to the volume of a sound or note in music. Germany has played leading role in the development of classical music and many of the classical musicians were ethnically German. The brand name is to show that both Germany classical musicians and German beer have a long history. Not only can the customers learn more about German culture, but the goal is to also show to customers that beer is elegant and classy too.
Concept
Dynamo is based on the word “dynamic” which refers to the volume of a sound or note in music. Germany has played leading role in the development of classical music and many of the classical musicians were ethnically German. The brand name is to show that both Germany classical musicians and German beer have a long history. Not only can the customers learn more about German culture, but the goal is to also show to customers that beer is elegant and classy too.
