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StarKist wanted their tuna offerings to be more appealing to children.  So, KID's Creations was developed.  With the Brand Director on the StarKist account, we both developed the layout for this new line.  My role was to take conceptual sketches and turn them into reality.  I altered Charlie, the StarKist mascot, to be more kid friendly as well as designed the dancing, bright "KID'S" lettering.

Check out the two pouches in the KID'S line as well as the screenshot of where they

appear on the StarKist website.

The Gourmet Selects design was per-existing and my role was adapting the design from a can carton to a pouch, choosing the type for the flavor names, choosing flavor colors and arranging/placing the hero image.  I also helped arrange the flavor cues which were then taken and shot per my layout.

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StarKist wanted to take their Tuna Salad offering and turn it into a snack kit complete with crackers and a spoon.  While still maintaining the established Tuna Salad hierarchy, I developed the new Tuna Salad kit.  I created the hero layout for the photo department to match a well as designed the "KIT INCLUDES" section.

Created background pattern and violator.

 

 

StarKist - Alternative Seafood Options
Alaskan Pink Salmon and Clams - Assisted with label creation and layout.