Kate Spade New York landed in Brazil in 2010 bringing its colorfull and quirky lifestyle to South America - and it was an instant hit. During KSNY's 5-year stay in the country, countless products were sold, many smiles were seen, unforgettable parties were thrown and a very special bond was formed with the thousands of clients that followed the brand's digital platforms.

With a very unique approach in the market, Kate Spade New York's online presence was inspiring and relatable, fun and informative, while giving the customers the latest scoop of what was in stores in real time & a very casual way. A new month meant a new collection, so the socials followed up with fresh approaches that mixed the current theme and the brand's very well defined worldwide visual guide in a clever, amusing (and often punny) way. 

I had the chance to be the Content Editor for all Kate Spade Brazil's digital platforms (Facebook, Instagram, Twitter, Blog, Website and newsletters) from during 2013 and 2014 while working at Cherry Plus. My job duty included copywriting for web, ads and socials, content creation (writing + photography + styling) for blog and socials and also I had an amazing time portraiting the Kate Spade girl day to day life on Instagram.

The brand said their goodbye to Brazil in mid-2015, so unfortunately lots of its content is offline nowadays, but you can check some of my favorite work below.