Synopsis
Semantic System's innovative method saves information like the biological template of the human brain. This key idea was to be reflected in the whole visual appearance of the company's materials.

Logo Design
The logo needed a purely typographical, no-frills solution. I kept the colours typical of the industry – clean and modern.

As the company works in the field of pattern and fingerprint recognition, I wanted the texture of the business cards to show this in a tactile way. We used a semi-glossy paper with a fuzzy texture to convey the patterned feeling of a fingerprint. Each employee's business card has a unique, stylised (for security reasons) fingerprint.