The Instagram Experience.
A first-of-its-kind instagram experience called the Insta-Race let users step inside the wager from either Mika's, Gugu's or Vusi's perspective. 38 different instagram accounts and over 250 unique images and video clips were used to map out each individuals' journey, and allowed you to navigate the various options and decisions of each individual with incredible detail.
A first-of-its-kind instagram experience called the Insta-Race let users step inside the wager from either Mika's, Gugu's or Vusi's perspective. 38 different instagram accounts and over 250 unique images and video clips were used to map out each individuals' journey, and allowed you to navigate the various options and decisions of each individual with incredible detail.
The result was a completely unique journey inside this extraordinary wager, all through the comfort of your mobile phone.
Visit @Johnnie_Walker_InstaRace on Instagram
