On the lookout for unusual and innovative locations, Sunglass Hut pitched the idea of a pop up aerial store to take place on the top of Rio de Janeiro's iconic Morro da Urca. The project would continue the success created by the brand's floating pop up store in Sydney, Australia.
The goal was to create an unseen experience joined by fashion + music, with new product arrivals and daily concerts on sunset. The launch party would have the presence of Sunglass' Hut ambassador Georgia May Jagger as well as local celebrities.
