Identity for America's largest typography conference. Each year The Society of Typographic Aficionados (SoTA) choose a designer/design studio to design the conference identity. This year we were honoured to be invited, 2014's title is 'CAPITOLISED', and was held in Washington D.C.

We developed an engaging, expansive typographic system based around a 'redaction' theme, inspired by  the Washington D.C. location (think FBI/US Gov/selective information). Alongside the identity we designed  the promotional material, programme, bags, t-shirts, badges, poster and flyers, signage and banners. We also worked closely with motion studio Three Bears Theory to art direct animated pieces played as backdrops throughout the conference. We've had great feedback from the event organisers and conference attendees alike.

Event photography by Pete Bella.

Thanks to Milieu Grotesque for the custom version of Maison Neue Mono.

Client — S{o}TA, USA

Design — Studio.Build​