Downhill bicycling jerseys developed for the new action sports brand, Loose Riders.
This is a great example of close collaboration between client and designer. They had some very clear ideas about certain aspects of the aesthetic that they were going for, but needed a designer's eye to tie it together and fill out the details; custom typography, original textile design, and meticulous graphic placement and color control in the last production phases of the project.
Working directly with the client in their studio in Asia, I was able to see this project from brand inception through quality control checks right there at their dye-sublimation printing shop.
A successful brand launch, both commercially and culturally within the scene.
This is a great example of close collaboration between client and designer. They had some very clear ideas about certain aspects of the aesthetic that they were going for, but needed a designer's eye to tie it together and fill out the details; custom typography, original textile design, and meticulous graphic placement and color control in the last production phases of the project.
Working directly with the client in their studio in Asia, I was able to see this project from brand inception through quality control checks right there at their dye-sublimation printing shop.
A successful brand launch, both commercially and culturally within the scene.
