Online and OOH ads aimed at Canadians, launched on a digital bulletin in Toronto by Gardiner Expressway (Kipling, Parklawn and Airport Rd).

 

BBH London came up with the idea to use Canadiana themes and ideas to speak to us Canadians. We worked on 3 play-on-words ads that poked fun at the common mishaps of Canadians always being mistaken for Americans (we still love you though!), and online quizzes that test Canadian lingo.

 

Press: Globe and Mail, Business Vancouver, Strategy

Agency: BBH London