Separating the logo symbol from the logo type, created individual elements that could stand on their own or together. I decided on a simple logo, using the initials from the company name, with the “five” as a number and encased it within a circle to represent a minimalist interpretation of a camera lens as well as added the bounding corners of a camera. In keeping with the theme of stylish and fun, the business card employs a rectangular shape, with a distinct grunge aesthetic.  The red borders also contribute to a slight 3D look, which also plays into the fun theme. The idea was to keep things simple and aesthetically interesting while creating the slight hint of mystery. Keeping within the same themes, I employed similar aesthetics, while maintaining a professional, yet creative overall feel for the letterhead and stationery.