No Good Deed Terror Hits Home Instagram Experience
We created this unique Choose Your Own Adventure style execution for No Good Deed. Users are invited to explore the suspense of the film via the Instagram experience “Terror Hits Home”, which takes movie fans deeper into the film’s narrative. We set up multiple Instagram accounts so that within each account, the thumbnails of 9 images or videos tile together to form one large image. Specific images have tags, which then link the user to the next account, taking them deeper into the story.
When No Good Deed opened #1 at the box office, Variety credited our unique, popular Instagram experience as a paradigm of social media leading to box office success.
