Pay It Forward Branding

•

Pay It Forward branding is specifically made to bring value to a crowdfunding campaign by TSeiha Design. The message within the campaign is to empower many people to pay themselves forward by resourcing people with disabilities to benefit our society, despites of launching the new innovation of premium art t-shirt design. The values behind the campaign related with life, freedom, humanity, spirit and passion of life.

So, the branding was made to resonate the same vibration. The inspiration of a picture logo was come from the original hand-drawn from the boy in the classroom scene from the movie. But we use splashed water to symbolize the quick spreading of networking. Why water? Because as we know that the motion of Pay It Forward is an effect after someone else done into us. That is the same behaviour of splashed water, to cause an effect to someone else.

The psychology of water: calm and fresh, easy to transfer, flexible and a sign of life.