TU Delft’s Faculty of Industrial Design Engineering is celebrating 45 years of product and service development. We created a clear and inspiring vision, geared towards stakeholders, co-workers and students: Design For Our Future. We brought the words to life by combining abstract typography with materialisation. The future is unknown, yet students and professionals are shaping our future as new insights and developments emerge everyday. Taken By Storm created a logo which evolves, just as the future itself does. The number of possible variations is infinite.
A diverse logo range was created to kick off the 45th anniversary year, ranging in style from clean and graphical to raw and materialised. The whole series is championed by students and staff and photographed by Taken By Storm in the faculty building, providing an authentic setting. By including the human side of product and service development, the campaign illustrates the new slogan with honesty and pride. Here’s to their — and all our — futures!
