Roos & Van de Werk is a young consultancy for brand positioning and creative strategy. They help organisations define a vision, mission and values and determine a course of action to successfully grow their business. To represent their brand, we designed a custom typeface that serves as a headline font for the stories created specifically for each client.
The feel of the typography is businesslike, yet creative, due to several distinctive characters which makes the message instantly memorable. The typeface provides the freedom to create branded applications with surprising ease: they can apply any style of imagery to presentations, memo’s and so on without losing that Roos & Van de Werk edge. Simple, yet effective.
Sketches —