For this brief you are asked to create, and develop a visual identity for a given cultural organization. It is important that you thoroughly research your selected organisation so that you understand its heritage as well as its vision for the future. Your research should be used to inform your ideas generation and thinking. You must explore alternative ideas, before selecting a route to refine and should consider the strategic aspect and components such as the company’s vision, positioning, purpose and mission. Think about how you can express and communicate its culture and personality.