We wanted to create a campaign which appealed to young event goers not just motor sport enthusiasts,
As such our campaign positioned the Australian Grand Prix as a much bigger event, with so much more to experience beyond the F1 cars themselves.
As such our campaign positioned the Australian Grand Prix as a much bigger event, with so much more to experience beyond the F1 cars themselves.
What makes racing so exciting is the drivers are consistently pushing themselves every second of every lap.
So we invited race goers to do the same and push themselves beyond their comfort zone and discover whats possible.
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^ Not only did I design the shit out of this - I only contributed the copy!
TVC STORYBOARDS
SOCIAL MEDIA
