Overview:
Responsible for the development, deployment and reporting of all consumer facing email marketing communications.
Responsible for the development, deployment and reporting of all consumer facing email marketing communications.
Responsibility:
- strategize, manage creative team and develop HTML/CSS emails
- generate reports, track open rate, click through rates, conversions and revenue.
- perform subject line testing, A/B test to optimize conversions and maximize revenue per email campaign.
- strategize, manage creative team and develop HTML/CSS emails
- generate reports, track open rate, click through rates, conversions and revenue.
- perform subject line testing, A/B test to optimize conversions and maximize revenue per email campaign.
Platform used: Teradata - TDC (NYSE)
