Livestrong wants to double their number of partnerships with YMCAs in 2015.  Their prompt was to generate buzz (and traffic) to both their #LivestrongattheUSA microsite and in-person program at the Y.  At the end of the 24-hr Causathon my teammate Rolando Mathias and I realized that before we could send people their way, we needed to look at the UX architecture and strategy of the page...

Follow link to full prototype and presentation.