Interactive Video and projection installation.
Marketing agency ‘Grass Roots’ contacted Dazzle Ship to help them build an ‘innovation lab’ for the SAP HQ near Heathrow Airport. The aim of the 10 year installation is to showcase the potential of SAP data analytics technology in 4 key areas: Sport, Earth, Business and the Future. Dazzle Ship was tasked with creating content for the screens around the ‘Experience SAP’ area as well the large ‘ribbon’ in the main foyer of SAP.
The largest part of this involved working closely with Creative Director Chris Axe on the ‘Future SAP’ zone. This was an incredibly exciting project that aimed to showcase how SAP’s ‘HANA’ technology could be used in the future to fight crime.
Think ‘Minority Report’ mixed with ‘Cluedo’ and you have an interactive installation that transports the user into the future where they are a detective trying to predict the next big art heist.
Dazzle Ship provided the design direction and animation for the UI on the interactive touchscreen table and the projection mapped walls. We also worked closely with technology partner ‘Engage Productions’ to stitch everything together into fully interactive experience.
Agency: Grass Roots
Client: SAP
Creative Director (GRR) : Chris Axe
Producer (GRR) : Phil Speight
Creative Director (DS) : Alex Donne-Johnson
Producer : Jody Mcalavey
Technology Partner : Engage Productions
Interactive Developer : Tim Murray Brown
Technical Producer : David Hoe
Sound Design : Ruth Rainey
Design Director : Tom Geraedts
Motion Design : Hugo Johnson
VO Artist : Shelley Conn
Client: SAP
Creative Director (GRR) : Chris Axe
Producer (GRR) : Phil Speight
Creative Director (DS) : Alex Donne-Johnson
Producer : Jody Mcalavey
Technology Partner : Engage Productions
Interactive Developer : Tim Murray Brown
Technical Producer : David Hoe
Sound Design : Ruth Rainey
Design Director : Tom Geraedts
Motion Design : Hugo Johnson
VO Artist : Shelley Conn
